Online Food Shopping Study
Study code
CBR65
Lead researcher
Professor Dame Theresa Marteau
Study type
Online
Institution or company
University of Cambridge
Researcher type
Academic
Speciality area
Public Health and Prevention
Recruitment Site
Online
Summary
In this study we hope to improve our understanding of the factors that influence food
purchasing.
The Behaviour and Health Research Unit (BHRU) is a Policy Research Unit at the University of Cambridge and funded by the Department of Health. The BHRU’s aim is to investigate ways to help individuals improve or change their health and lifestyle choices which are accessible for the whole population.
Evidence generated from such investigations can be used to guide government policy.
Participation: For this study we recruited 104 volunteers from the Cambridge BioResource to complete 4 online shopping tasks. They were asked to complete these twice over a two week period.
Organisation: This study is organised by Professor Theresa Marteau from the Behaviour and Health Research Unit at the University of Cambridge.